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Destination Cloud Podcast
Conversations with pioneers who challenge the status quo. Each episode cuts through the hype, explores the real impact of technology and leaves you with insights you can actually use.
Re-imagining Media Workflows
Stop shipping media files. Unleash the power of cloud in production workflows from a single source of truth.
As the need for global distribution soars and audience fragmentation forces teams to create and deliver dozens of localized versions of content, the traditional file-based model is cracking under the pressure. It’s time to stop shipping massive MXF files over networks and start working at the level video actually lives: the individual frame.
In this special episode of our Destination Cloud Podcast Series hosts Alex Borland and Russell Fleming are joined by Peter Bruggink and James Cain from Media-Anywhere to unpack how AirframeTM , their frame-level technology is replacing traditional file-based workflows with direct, frame-level access.
If you’re an engineering leader looking to reduce storage and distribution cost/complexity or a head of production managing time consuming media workflows, this Destination Cloud special episode gives great insights into this evolutionary change that will transform how we will all produce and distribute media in the future.
All Episodes
Browse the full archive of Destination Cloud. Find the conversations that matter most to you.
Episode 10: From Linear and Digital to One TV Business
In this episode, we sit down with Robert Farazin (tvbeat) and Johan Liljelund (DanAds) to unpack how broadcasters can move beyond fragmented linear and digital advertising.
Episode 9: AI won’t save you
This podcast episodes exposes why most AI projects fail, explores the rise of agentic AI, and reveals what it really takes to scale AI that actually delivers impact.
Episode 8: Legacy Modernization: The Snooze Button You Can't Afford.
We cut through the noise and break down why media and entertainment companies (and others) can’t afford to sit still on their legacy systems.
Episode 7: Why You Need a Data Strategy
A successful data strategy is essential for media companies to transform overwhelming data into valuable insights, driving organizational value through the integration of data.
Episode 6: Getting up close and personal with AWS Personalize
We take a deep dive on the role that AWS Personalize plays in helping organisations to achieve the ultimate customer viewing experience.
Episode 5: Getting up close and personal with AL & ML
AI needs no introduction. The implications of AI in the broadcast industry have been known and seen for a long time...
Episode 4: From glass to glass - the use of metadata
A deep dive into the benefits and potential of metadata for video consumption.
Episode 3: Media & broadcast - what lies ahead for 2023?
The media and technology industry is both innovative and fast paced, meaning that no two years are the same...
Episode 2: Understanding Agility
Have you ever wondered whether Agile is the right approach for you? How about Kanban, scrum or even waterfall?
Episode 1: Destination Cloud
Is it a particle or is it a wave? Is your business operating in a ‘wagile’ way? These are just a couple of the big questions...
Episode 10: From Linear and Digital to One TV Business
Total TV / Convergence / Automation / Self-Serve / New Revenue Models
We explore why unifying inventory, currencies and workflows is becoming critical, not just to unlock new revenue, but to simplify operations, enable self-serve advertising and future-proof the TV advertising business.
Listen nowEpisode 9: AI won’t save you
Why do so many companies talk about AI but fail to make it work at scale? GenAI delivers quick wins in personal productivity, but organizational impact is still missing. The truth is simple: you can’t be AI-first without being data-first. Reliable data and clear guardrails are essential for trust, and technology alone won’t save you: reskilling teams is just as critical. Meanwhile, time is running out. Startups move faster, and playing it safe may be the riskiest move of all. Endless pilots and proof-of-concepts only waste time.
Listen nowEpisode 8: Legacy Modernization: The Snooze Button You Can't Afford.
Let’s be real, talking about tech migration isn’t exactly the most thrilling topic. But you know what is exciting? Saving millions, simplifying operations and future-proofing your business.
In this episode, we cut through the noise and break down why media and entertainment companies (and others) can’t afford to sit still on their legacy systems. From hidden costs and security nightmares to missed innovation opportunities, we expose the risks of delaying modernization.
● Big Bang vs. Phased Migration: what works (and what will destroy your budget)
● AI in cloud migration: hype or actual game-changer?
● Why simplification sounds boring but is your biggest competitive advantage
● The brutal truth: Not every system deserves to survive, be ruthless!
If you think you can just “lift and shift” your legacy tech and call it a day, think again. We’re here to challenge conventional thinking and give you a no-BS roadmap to smarter migration.
Tune in now and start turning ‘boring’ into billions.
Listen nowEpisode 7: Why You Need a Data Strategy
“Too much data, not enough insights!” It’s a common complaint we hear when working with content owners and video service providers. In their 2024 Predictions, the DPP stated, “Everyone will need a Data Strategy”. Most leaders in the media industry would agree that data is an organisational asset and that, coupled with people and creative ideas, helps their business create value. This episode discusses the key components of a successful data strategy, considerations for media companies, and practical advice on how to get started.
Listen nowEpisode 6: Getting up close and personal with AWS Personalize
Destination Cloud is back, and in this edition, our hosts Simon McGrath and Alex Borland are joined by Veena Chandran, Senior Solutions Architect at Amazon Web Services (AWS), and Chris Birkinshaw, Technology Principal at Merapar, to discuss all things AWS Personalize. With consumers expecting more from their OTT platforms, this episode explores how personalising data and deploying curated recommendations can be key in delivering a successful customer experience.
Listen nowEpisode 5: Getting up close and personal with AL & ML
but perhaps never quite so prevalent as this year with the Writers Guild of America striking. On the flip side, there is huge excitement about the potential of AI and ML in enabling churn prediction, metadata enrichment, personalisation strategies, and more.
In this episode, our hosts Simon McGrath and Alex Borland are joined by Dr Paul Stallard, Merapar Principal Architect and head of Internal AI practice, and Klaus Seiler, Merapar Technology Principal and Co-Founder,. They discuss the potential that AI has for broadcasters worldwide.
Listen nowEpisode 4: From glass to glass - the use of metadata
From the origination of metadata to the content management systems along the supply and value chain – this episode will take you on a deep dive of the benefits that Metadata is already providing, and shares insight into the potential it has to improve the overall video consumption experience in a new freeform and elastic world.
Listen nowEpisode 3: Media & broadcast - what lies ahead for 2023?
The media and technology industry is both innovative and fast paced, meaning that no two years are the same – especially when you take into account the current economic climate and the ongoing cost of living crisis. In this episode of the Destination Cloud podcast, our hosts, Alex Borland and Simon McGrath invited TVBEurope Editor, Jenny Priestley, and Merapar’s own CTO, Klaus Seiler to peer in to their crystal ball to discuss what they are expecting to see in 2023, and how this will impact media operators and broadcasters moving forwards.Find out more at merapar.com – especially when you take into account the current economic climate and the ongoing cost of living crisis. In this episode of the Destination Cloud podcast, our hosts, Alex Borland and Simon McGrath invited TVBEurope Editor, Jenny Priestley, and Merapar’s own CTO, Klaus Seiler to peer in to their crystal ball to discuss what they are expecting to see in 2023, and how this will impact media operators and broadcasters moving forwards.Find out more at merapar.com
Listen nowEpisode 2: Understanding Agility
Have you ever wondered whether Agile is the right approach for you? How about Kanban, scrum or even waterfall? With so many different disciplines available, it’s hard to know which one will be best for you. In this episode of Destination Cloud, Alex Borland, VP Strategy and; Business Development and Simon McGrath, VP Strategy & Portfolio are joined by Andy Spence, Merapar’s Director of Agility and Transformation, and Helen Meek, Coach, Trainer, Consultant and; Director at RippleRock. They will discuss the questions you should be asking yourself before jumping headfirst into any of these approaches, and why ultimately you need to be building a model that best solves your own business challenges.Find out more at merapar.com
Listen nowEpisode 1: Destination Cloud
Is it a particle or is it a wave? Is your business operating in a ‘wagile’ way? These are just a couple of the big questions that Merapar’s own Simon McGrath, VP Strategy and Portfolio and Alex Borland, VP Strategy and Business Development are discussing on the first episode of the Destination Cloud podcast series.Joined by Matt Duhig, Co-Founder and Managing Director at FX Digital, listen in to Simon, Alex and Matt chatting about the insights they’ve gained from conversations on the international trade show circuit, and their view on how the media and entertainment industry has changed. They will also be sharing the challenges currently facing businesses that are operating within this space, and three of the key considerations that businesses should be thinking about in order to conquer them.Find out more at merapar.com
Listen now