NBC Universal’s Hayu service is a fast-growing video streaming service. They wanted to personalize content recommendations to increase content consumption and advertising effectiveness. To achieve this, Merapar delivered a personalization service based on advanced Machine Learning Algorithms.

NBC Universal’s Hayu

NBC Universal’s Hayu service is a fast growing international video streaming subscription service delivered to 14 countries around the world providing more than 150 hours of mainstream content 

Challenge

• Personalise user content to increase content consumption
• Increase business intelligence of consumer habits, click through advertising and conversion rates

Solution

• Core ML algorithms using Personalise, Kinesis and Firehose
• Serverless solution autoscaling for peak usage periods
• Connects to wider Content Management System for content placement across user catalogue

Result

• Initial POC completed in 3 weeks with first deployment completed in 20 weeks
• Phase 1 of an expanding service completed

More

Read more about how NBCUniversal International’s reality on-demand OTT platform hayu adds personalization and data analysis with AWS